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How Are You Activating 6QA Traffic on Your Website?
Hi all 👋 Even when 6QA accounts are showing high intent, I’ve found it challenging to get full buying teams to convert. I wanted to share a short helpful guide — it walks through 5 practical steps to activate always-on journeys and turn that 6QA traffic into qualified pipeline. You’ll get ideas to: ✅ Map your content to…
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[6sense for 6sense] Why we use the Custom 6QA at 6sense.
Hello, @Chris Dutton here from the 6sense Marketing team! What if I told you the 6QA in 6sense is great, BUT the custom 6QA is even better! We have all come to love and benefit from 6sense alerting us when an account is "in market" and we should work that account. (That's your classic 6QA a Decision/Purchase account "in…
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Use Any Segment in 6QA Analytics
As of today, we’ve made an exciting update to the 6QA Analytics product that will allow you to use any saved segment to power that report. What does 6QA Analytics do? It tells you how many 6QA customers you currently have for the segment and product selection It shows how well those accounts are being worked You can apply…
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Help with segment building for a business new to ABM! Also - hand built 6QAs
I work for a SaaS business who has never really had a great marketing team. We are all new and becoming very well versed in 6sense, but still fundamentally trying to figure out what we should do first. I like the idea of "always on" journey based campaigns - but what's the best way to set up segments and ads? I'm only one…
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Custom 6QA
Hi fellow RevHeads - We are exploring the use of custom 6QA definition for our company (I've read the documentation here in RevCity). My goal here is to crowdsource a bit….Do any of you also use custom 6qa? Why or why not? If you did switch to a custom definition - any tips, tricks, or "gotchas" you could share?
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How to Track and measure 6QAs over time!
Hello! Chris Dutton from 6sense here! One question that comes up time and again is “How do I track the impact my 6QAs are having on pipeline and revenue”? That’s a great question, and it’s absolutely the right question to be asking. The first thing I recommend you do is “stamp” the 6QA value that's on the account, onto the…
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Companies Focused on 6QA Engagement See More Pipeline and Revenue
This just in: We identified the top 10% of 6sense customers who had the highest 6QAs Worked rates and then compared their opportunity performance against the 6sense customer average. The results are striking: 40% faster engagement on newly qualified 6QAs compared to the average 2.5x higher 6QA to Opportunity Rate than the…
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How to "Stamp" your 6QA value on your Deals! - HubSpot Edition
Hi all! If you have read this post and wanted to replicate the same for HubSpot CRM, then this guide is for you. This guide will help operationalize this flow in HubSpot and provides some reporting ideas. It contains a use case for predictive customers and non-predictive customers using the ABM platform. I hope this helps…
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RevCity London User Group Event - 12 September 2024
Join us for the second 6sense RevCity London User Group event on Thursday, 12 September, 2024, at 4:30 pm! 📅 Hosted by Gilroy at The Hoxton Hotel, Holborn, 199-206 High Holborn, London WC1V 7BD, this 90-minute session promises valuable insights and networking opportunities. Event Highlights:🍹 Drinks Reception: 4:30 - 5:00…
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July 2024 Product Updates!
Hi RevHeads! We’ve got some exciting new product updates from this month’s release. Please check out all the latest below: Revenue AI for Marketing Updates Platform Enhancements: NEW In-Product Help Experience (Also available in Sales Intelligence) This new feature provides an AI in-app help experience to navigate daily…
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Take "No 6QA left behind" seriously, not literally
If you've been around these parts long enough, at some point you've probably heard some 6sensor use the phrase "No 6QA left behind." It originated several years ago when we realized even we weren't working all of our 6QAs. We dug into the reasons why and began an initiative inspired by the "No Child Left Behind" law that…
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Introducing 6QA Analytics for Predictive Customers!
6QAs are arguably your most valuable pipeline-generating asset. Make sure you’re capitalizing on your hard work getting accounts to 6QA status by measuring the attention they’re getting from your sales team. 6QA Analytics Key Features: See your total number of current 6QAs Evaluate 6QA volume across GTM segments and…
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🚀 6sense Inspire UK Attendees Don’t Miss Out - 6sense RevCity London User Group Event Next Week! 🚀
Attention London ABM Community & 6sense Inspire UK Attendees, this one is for you. Just a reminder that the 6sense RevCity London User Group Event is happening next week. Hosted by us (Gilroy) in partnership with 6sense, this is an unmissable evening where we’ll delve into "Predictive Buying Behaviour" and explore how AI…
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6QA stamp on opp - what ways do you use this?
I have read the other revcity discussion posts regarding stamping 6qa on opps, the SF flow, etc. I am curious how any end-users have used these data points in a way that has been impactful to their business? And, did you stamp the start/end date of the 6qa or did you stamp the "age" in days? Is one data point used more…
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Custom 6QA - Job Change!
Job Change 6QA! Hello! Chris Dutton with 6sense. If you were at Breakthrough you may have heard us talking about leveraging a “job change” as a new qualification reason in our custom 6QA configuration. I wanted to share with you how we are planning to create this flow. As of right now, we will be using LinkedIn Sales…
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The No 6QA Left Behind Playbook
In their first year as a customer, Vendavo generated 33% of Marketing closed/won pipeline with Converational Email. How'd they do it? They set up a CE campaign to engage contacts at unowned 6QAed accounts and follow-up with MQLs not yet contacted. If you have tons unworked 6QAs, untouched MQLs, or PQLs collecting dust,…
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Historical 6QA Info/Data
Hello all, Curious to hear from others around tracking Historical 6QA Info/Data within CRM (SFDC)! With the default 6QA customizations, the 6QA data that is tagged as well as pushed to SFDC Accounts holds for the 60-day window and then is refreshed and wiping/nulling out that data. But we are interested in the historically…
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🎥 6 Things Every 6sense Customer Should Know: 6QA (3 of 6)
Hey, Revheads! @Saima, @Chris Dutton, @Adam Kaiser and @Ernest Owusu have compiled the ultimate cheat sheet for you and your team to be successful in your 6sense journey. Introducing: 6 Things Every 6sense Customer Should Know. Up next is @Chris Dutton talking about 6QAs.