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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
If you think you’re personalizing for your buyers with A/B testing… think again. Today’s buyers expect experiences that adapt to their journey, not just button colors or headline swaps. In this post, we share how 6sense users can move from simple tests to journey-based personalization — aligning experiences to intent…
Hi Revheads! Working through some concerns with our persona map, and wondering if we missed something at implementation. We use Salesforce as our CRM. In Sales Intelligence, we are seeing two things: 1) suggested actions on persons who are disqualified in salesforce 2) persona map mess - disqualified persons still showing…
Hey everyone!! If you've ever see how 6sense talks about its plethora of Personas and how we multi-thread into our buying teams, you might be thinking how do we build out those Personas and stamp them over to the Contact to be able to work with them. Well, if you head over to the OpsCrew Neighborhood to hangout with the…
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About the event Segments are the foundation for everything you do in 6sense, so it’s critical you understand what they are, how they work, and best practices for building and analyzing them. If you’re newer to 6sense or just want to clean up how your team builds and manages audiences, this RevLabs Live session is for you.…
Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.