Wednesday Wisdom: Tracking Intent Signals (An Article)

saraboostani
saraboostani Posts: 395 6senser
in Research Road

In our study last year, we surveyed B2B organizations to understand their buyer identification processes. In our paper, Tracking Intent Signals: How Are Marketers Really Identifying Their In-Market Buyers?, we examine the most favored buying signals.

The marketers we heard from displayed a clear inclination towards the old familiar – signals that are named individuals who filled out forms. However, considering that B2B buyers function as collectives rather than individuals and only a mere 3% of website visitors engage with forms, a pivotal shift is required towards group-level signals.

We’re now gearing up to repeat the same survey this year to see what, if anything, has changed. In the meantime, we invite you to give this report a read!

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https://6sense.com/resources/pdfs/tracking-intent-signals-how-are-marketers-really-identifiying-their-in-market-buyers#page=1

@Kerry

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