Metric Monday: The Gaps in ABM Strategy Assessment
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saraboostani
Posts: 318 
While a significant portion of marketers we surveyed embrace ABM strategies, the deficiency in monitoring account-centric metrics hinders their ability to know what’s working.
For example, fewer than 50% of organizations with ABM practices, do not measure whether they get opportunities, pipeline or revenue from those accounts.
Addressing this gap is essential to realizing the full potential of ABM in today's competitive landscape.
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Guilty and trying to change it.
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The important thing is that you're trying to change it. Already on the right path @Brandon McBride 🙌👏
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