🎥 Sept 2023 Customer Town Hall: Improved core data offerings & Sandler Training's success story!

What an energizing Customer Town Hall today! Big thanks to all who attended.

ICYMI, here’s what we covered (including handy time stamps):

🚀 Product Updates

• Enhancements to account matching (05:18) make 6sense work seamlessly without the need for the "country" field, providing more accounts to search, greater accuracy, and enhanced data workflows.
• Worldwide data expansion (06:06) includes 29 million net new accounts globally, along with significant improvements in EMEA intent data. This means you can include more high-quality accounts in your segments and more data points for invaluable insights.
• IPv6 Graph (07:05) — 6sense is the first in the industry to de-anonymize IPv6 web traffic, ensuring more coverage, more matches, and greater accuracy in your targeting capabilities.
• Gartner Intent Data (08:25) unlocks insights from Gartner's global review sites, optimizing your GTM strategies and personalization at scale.

🔦 Partner Spotlight with ROI-DNA

(18:03) The folks from ROI-DNA gave a fabulous overview of their services and shared examples of how they make a ginormous impact on their clients' growth. Be sure to check out their session at Breakthrough! 

💥 Customer Corner with Sandler Training

(27:57) @Emily Reggia, Enterprise Marketing Manager, shared how Sandler Training achieved significant growth through a bucketed keyword strategy, adjusting LinkedIn ads to primarily be served to top and mid-funnel, and timely content refreshing. PS — If you have questions for Emily, drop a comment on this post. 

🧑🏿‍🤝‍🧑🏽 Breakthrough and RevCity Upgrades

(41:22) To wrap things up, we heard from Heather Foeh, Sr. Director of Customer Marketing, for updates on our Breakthrough customer conference next month. She also covered some RevCity upgrades, including a new feature to subscribe to a digest of the best posts of the week (see slides to learn how to opt-in). 

Do you have feedback on our Customer Town Halls or ideas for future topics? Drop them into the comments below!

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