🎥 Sept 2023 Customer Town Hall: Improved core data offerings & Sandler Training's success story!

Caleb Tate
Caleb Tate Posts: 22 6senser
edited December 2023 in 6sense Quarterly Product Update

What an energizing Customer Town Hall today! Big thanks to all who attended.

ICYMI, here’s what we covered (including handy time stamps):

🚀 Product Updates

  • Enhancements to account matching (05:18) make 6sense work seamlessly without the need for the "country" field, providing more accounts to search, greater accuracy, and enhanced data workflows.
  • Worldwide data expansion (06:06) includes 29 million net new accounts globally, along with significant improvements in EMEA intent data. This means you can include more high-quality accounts in your segments and more data points for invaluable insights.
  • IPv6 Graph (07:05) — 6sense is the first in the industry to de-anonymize IPv6 web traffic, ensuring more coverage, more matches, and greater accuracy in your targeting capabilities.
  • Gartner Intent Data (08:25) unlocks insights from Gartner's global review sites, optimizing your GTM strategies and personalization at scale.

🔦 Partner Spotlight with ROI-DNA

(18:03) The folks from ROI-DNA gave a fabulous overview of their services and shared examples of how they make a ginormous impact on their clients' growth. Be sure to check out their session at Breakthrough! 

💥 Customer Corner with Sandler Training

(27:57) @Emily Reggia, Enterprise Marketing Manager, shared how Sandler Training achieved significant growth through a bucketed keyword strategy, adjusting LinkedIn ads to primarily be served to top and mid-funnel, and timely content refreshing. PS — If you have questions for Emily, drop a comment on this post. 

🧑🏿‍🤝‍🧑🏽 Breakthrough and RevCity Upgrades

(41:22) To wrap things up, we heard from Heather Foeh, Sr. Director of Customer Marketing, for updates on our Breakthrough customer conference next month. She also covered some RevCity upgrades, including a new feature to subscribe to a digest of the best posts of the week (see slides to learn how to opt-in). 

Do you have feedback on our Customer Town Halls or ideas for future topics? Drop them into the comments below!

Customer Town Hall - Sept 27 2023.pdf
https://6senseinc.wistia.com/medias/79y804frr3

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