Worldwide Data Expansion [September 2023]

Tracy Hensley · August 2023

Hello RevHeads,

Worldwide Data Expansion aims to break down the barriers our sellers face in international markets and expand our customer's access to the best deanonymization, firmographic, and intent data in the world by expanding our industry leading coverage. Through applying and enhancing many of the techniques we perfected in North America, we aim to scale our data assets globally with the expansion of our current data sources, creation of new data assets, and smart application of Artificial Intelligence. We strive to support revenue teams with the most accurate and comprehensive data assets in the industry helping sellers, marketers, and rev ops to make informed and accurate decisions every day and every deal.

How Is the 6sense Account Data Improving?

Starting August 25th and rolling out through September 6th, 6sense will add over 29M net new accounts from across the globe to our master company database (MCD)!

12M in NA
3M in EMEA
12M in APAC
2M in LATAM

These additional accounts have gone through our rigorous standard review process to ensure the quality of each record. As a result, you can benefit from having more:

High quality accounts in your segments to evaluate your total addressable market
Targeting opportunities with a higher chance of conversion
Data points (web traffic, intent, scoring, etc.) associated with a company for invaluable insights that can lead to better action-oriented decisions to help drive multiple revenue streams

How Has Intent Improved?

6sense has added over 150M new intent events in EMEA to our B2B Network!

30% of orgs will see a 50%+ increase in event volume
25% average increase an event volume for EMEA accounts
140% increase in account showing intent in Germany, Spain, and UK across sampled customers

Please refer to our Knowledge Base article for additional information. If you have questions, please drop them below or you can reach out to your CSM! Thank you!

Nick Sal · August 2023

Thank you for securing extra account data/insights in these important global regions! We have many clients that operate/sell globally so it will be good to help enable their efforts with this additional account data. 👏