🎥 6th Street Live Recap & Recording - New Verticals [7/20/2023]

[Deleted User]
[Deleted User] Posts: 0 6senser
edited December 2023 in All Discussions

Thank you all who attended our most recent 6th Street Live with our Head of Vertical and Segment Marketing - @Will Lyon! Will gave a great overview of how we use 6sense to break into new verticals and grow our TAM.

If you have additional questions, you can ask them here in the comments OR feel free to start a new Discussion in the "All Discussions" area and tag Will in your post.


https://6senseinc.wistia.com/medias/6ws50bomn0


Question recap:

21:27 - When thinking about expanding your TAM, how did you select focus verticals? 

24:02 - After you decided on verticals, what were your initial first steps?

25:10 - What kind of obstacles did you face early on when implementing your strategy? 

26:10 - Are there any tricks to bettering the match rate for "in CRM"? I have found it can be up to 30-40% inaccurate (for NOT in CRM) meaning if I used orchestrations, I have created duplicates - sometime I want to avoid.

Tagged:

Comments

Upcoming Events

  • BREAKTHROUGH 2026: The Agentic GTM Conference

    Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

  • Special Edition RevLabs Live: Agentic GTM That Makes Sense

    About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…

  • 2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers

    Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…

Categories