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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
🌟 Exciting News for Financial Services & Manufacturing Revheads! 🌟 Introducing the Verticals Neighborhood, featuring categories specifically for Manufacturing and Financial Services. This community is designed to cater to your industry-specific needs and provide dedicated 6sense support. Be sure follow your industry to get…
Introducing the Verticals Neighborhood, featuring categories specifically for Manufacturing, Logistics, Supply Chain and Financial Services. This neighborhood is dedicated to providing specialized support for these industries. Click in to your industry above to dive into the content! What to Expect: Webinars and events…
Thank you all who attended our most recent 6th Street Live with our Head of Vertical and Segment Marketing - @Will Lyon! Will gave a great overview of how we use 6sense to break into new verticals and grow our TAM. If you have additional questions, you can ask them here in the comments OR feel free to start a new…
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In today’s zero-click world, traditional digital advertising playbooks fall short. B2B marketers need campaigns that capture attention across channels and tie directly to account engagement and revenue outcomes. The key to success is a strategy that blends ABX principles with smart channel choices and relentless…