🎥 6th Street Live Recap & Recording - New Verticals [7/20/2023]

Thank you all who attended our most recent 6th Street Live with our Head of Vertical and Segment Marketing - @Will Lyon! Will gave a great overview of how we use 6sense to break into new verticals and grow our TAM.

If you have additional questions, you can ask them here in the comments OR feel free to start a new Discussion in the "All Discussions" area and tag Will in your post.

Question recap:

21:27 - When thinking about expanding your TAM, how did you select focus verticals? 

24:02 - After you decided on verticals, what were your initial first steps?

25:10 - What kind of obstacles did you face early on when implementing your strategy? 

26:10 - Are there any tricks to bettering the match rate for "in CRM"? I have found it can be up to 30-40% inaccurate (for NOT in CRM) meaning if I used orchestrations, I have created duplicates - sometime I want to avoid.