How B2B Buyers Use LLMs to Discover Your Business: They Don't

Hi all, I wanted to share this great post from our head of research, @Kerry . Despite what may be enticing to think, very few buyers use LLMs to discover vendors. Most buyers already know the vendor landscape well before they ever open an LLM. Even the exception (buyers evaluating in a genuinely new category) rarely turn to an LLM as their primary discovery engine.

I am just about bursting because the data we've gotten back from our buyer experience research this year supports this fully. We have so much new data coming about how buyers are actually using LLMs, and it's not at all what common chatter would lead us to think.

Check out Kerry's post here