Counting down to this year’s Buyer Experience research - most wins trace back to Day 1

saraboostani
saraboostani Posts: 395 6senser
in Research Road

Yes, we're counting down! We’re just two and a bit weeks away from sharing our third year of Buyer Experience research — and this year’s findings add even more dimension to what happens before sellers get involved.

In fact, most B2B wins trace back to Day 1 🙊 (let’s be real — even before Day 1).
Much of the shortlist is set at the very start of the buying journey, and the eventual winner is almost always on it.

It’s not often we see numbers this unanimous in research. We’re excited to share more — and the full report — on November 12th.

For those joining us at Breakthrough, keep an eye out for something special from this year’s research on-site 🙂

Screenshot 2025-10-27 at 2.12.17 PM.png

@Kerry

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Comments

  • Kerry
    Kerry Posts: 188 6senser

    I'm barely able to contain myself. Can't wait to reveal everything we've discovered this time around!

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