The Countdown Is On: 2025 B2B Buyer Experience Report

saraboostani

It's our favorite time of year over here at the Science of B2B — our 3rd year of Buyer Experience research (from 4,000+ B2B buyers) is available in just a little over three weeks!

New questions asked and answered in this year's research with tons of interesting findings — especially around AI! And it turned out to be exactly the kind of result we love most: surprising at first, but once you think about it… blindly obvious!. And, its different from how most of the market seems to be thinking about AI’s impact right now.

We're really looking forward to sharing very soon — November 12th at Breakthrough :)

And if you’re attending, keep an eye out for an exclusive physical copy of the report on-site 👀

@Kerry