Translated Keywords

Hi

Probably a bit late to the conversation, but the two links above are great! I wanted to share some additional tips to ensure you’re capturing all the strong intent signals you need:

1. Regional Nuances

Direct translations often miss the mark. It’s worth investing time to understand how certain terms or phrases are interpreted in the region. For example:

> Local brands and competitors can vary greatly by market.

> Slang and cultural preferences may significantly impact keyword effectiveness.

2. Collaborate with Regional Teams/Experts

Involve regional teams or native speakers in the translation process. They’ll provide valuable insights into what resonates in their market. For instance - English often has many ways to express the same idea, which isn’t always the case in other languages, particularly in Europe.

3. Consult Your SEO Team

While slightly different from setting up keyword trees, your SEO team likely has great insights into what people are searching for in key regions. This can help you identify additional keywords that might have been missed in translation.

Translation is as much an art as it is a science. If you’d like to discuss this more, I’d be happy to help! Good luck