Education Industry / Avoiding Student User Traffic

Jessica Crozier
Jessica Crozier Posts: 2 ✭✭
in All Discussions

Hey there!

We're newer to 6Sense and in the higher education space. A common challenge we have is having intent keywords broad enough to capture the topic we want to monitor/target, but specific enough that we are not drowning in "engagement" that is really from students and not our ideal personas within administrative roles.

Does anyone have tips for building keywords and/or narrowing audience targeting in this type of situation?

For example, we would want to reach administrative personas that are researching meal plans management. But meal plans is also a common term used by students while on campus. I'm afraid we're getting false indicators of high engagement.

Thanks!!!

Jessica

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Comments

  • hasingh233
    hasingh233 Posts: 10 ✭✭✭✭

    We face a similar challenge while marketing to universities as we get a lot of traffic from students. Just acknowledging, but haven't been to find a solution yet.

    We take intent data from university systems with a grain of salt and rely on activity from buying committee members to qualify and make any decisions for campaign activations.

  • Jessica Crozier
    Jessica Crozier Posts: 2 ✭✭

    @hasingh233 Thank you! Glad we're not the only ones struggling with this.

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