Tips for Utilizing G2 + 6sense

The G2 + 6sense integration allows for more visibility into target accounts with all of your intent data available in one system. 

Internally, our teams use G2 intent in a lot of our campaigns. More specifically, we use the "Product Profile Pageviews" and "Comparison, Alternatives, and Ad Pageviews" filters for later in-market stage campaigns. Although, we don't use G2 alone. G2, TR, and Bombora all provide intent, but usually have far fewer accounts than combining with 6sense intent data.

Examples:

1. G2 Comparison data + 6sense keyword data and an in-market stage of Consideration - Purchase would be a foundation for a LinkedIn Demo campaign.
2. G2 Category pageviews + 6sense keyword intent data and an in-market stage of awareness or consideration would make for a great content "learn more" type campaign