ABX model - what is working for you?

Hey @jennifer jakob — would be helpful to know what you mean by expanding from ABM to ABX as there are lots of definitions / different paths this could take. Do you mean expanding from a mostly marketing effort to a cross-functional effort including sales/CS teams?

Here are some resources that could be helpful depending on what kind of program you're trying to build.

• I found Carpio's book Busting Silos really helpful - you can download a free chapter here but I'd recommend getting the book. It gives you step-by-step instructions on building out a more GTM-aligned ABX program https://www.snowflake.com/resource/busting-silos-free-chapter/
• I'm part of the ForgeX community which has a slack channel and is chock-full of great resources! https://www.forgex.ai/membership

With a little more context, I may be able to think of some more resources for you. 😊

Hi Jennifer, My team is working on launching an ABX Masterclass where we show what's working as we scale and what's not (first course is linked below - Transform to ABX - Episode 11). We also have a webinar series called "Transform to ABX" - you can pick and choose which resources you want to dive in to - I hope this helps!

If you're attending Breakthrough, my manager and I are also happy to have marketing strategy meetups. Just come see us at the Folloze booth.

Our partners over at Infinite Edge also have some great resources: https://www.infiniteedgeconsulting.com/blog

https://lnkd.in/gv7iEiGb

https://engage.folloze.com/webinar-transform-to-abx-series