Metric(s) Monday: More Key Stats on APAC Buying Journeys (2024)

saraboostani
saraboostani Posts: 395 6senser
in Research Road

Hi all,

Last week, we shared the first half of an awesome infographic created by the Green Hat team on key findings from our APAC buying journey research. Below is the second half.

APAC buyers typically evaluate one more vendor than their North American counterparts did in last year’s study, where the average was 4 vendors. More vendors mean larger buying groups and more vendor interactions—teams of 12 to 13 members report having over 1,200 interactions throughout their journey—a significant effort!

In 82% of purchases, APAC buyers choose their preferred vendor before even contacting sellers. They reach out to that vendor first and end up making the purchase from them.

Screenshot 2024-09-23 at 8.52.21 AM.png

Get the full report via this link🤗 As always, we'd love to hear your thoughts or answer questions in the Comment Section!

@Kerry

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Comments

  • Kerry
    Kerry Posts: 188 6senser

    I expected we might find somewhat different buying processes in APAC, but we didn't. Slightly more vendors and longer processes, but the same basic process. Green Hat's questions are really good thought/ action starters. @Green Hat

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