Retargeting Ads - website visitors timeframe
Bradley Ross
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What would you recommend we set this timeframe as for a retargeting campaign? Is there a default that is usually recommended? Should we keep it on the longer end so that we are targeting more people or shorter to only reach the most recently engaged? We are targeting a segment with 566 accounts, for context.
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Hi @Bradley Ross, 30 days is a good range to make sure your accounts are active and still interested. There are exceptions, such as if you were targeting lost opps and wanted to get those accounts back on site, but those are rare.
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