The most recent content from our members.
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
I work for a SaaS business who has never really had a great marketing team. We are all new and becoming very well versed in 6sense, but still fundamentally trying to figure out what we should do first. I like the idea of "always on" journey based campaigns - but what's the best way to set up segments and ads? I'm only one…
Hi everyone! Looking for your feedback on a few creative assets from a recent paid social campaign that we’re considering repurposing for a 6Sense DSP campaign. These creatives are specifically designed to create brand awareness for our Managed IT & Cybersecurity solutions tailored to our Tier 1 accounts within…
Does 6sense support 3rd party verification tags for display campaigns? IE. Google Campaign Manager or IAS (Integral Ad Science)? I've looked around for this quite a bit and found nothing. I've also posed this question to the AI gods (Perplexity + ChatGPT) and received conflicting answers.
What would you recommend we set this timeframe as for a retargeting campaign? Is there a default that is usually recommended? Should we keep it on the longer end so that we are targeting more people or shorter to only reach the most recently engaged? We are targeting a segment with 566 accounts, for context.
Hi Everyone, We are planning two separate content/ messaging campaigns for a pilot ABM program, but we've had some questions about differentiatiating between technical buyer and executive-level content at each stage of the buying process. Does anyone have any tips on the following: Types of Assets: What types of assets…
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Rev up your INBOUND experience by joining 6sense Sept. 3-5 at the Moscone Convention & Exhibition Center in San Francisco. Discover what’s new with B2B revenue generation, including ways to use AI Agents to expand your pipeline, boost ROI, and reduce burnout. Here’s how you can connect with us at INBOUND 2025: Book a…
Sip, Snack, and Learn: A Fireside Chat on Seamless Software Rollouts Rolling out new software across go-to-market teams? Join us Wednesday, September 17th at 9 am PT / 12 pm ET for a virtual fireside chat where we get real about what it takes to drive adoption without disrupting your day-to-day. We’re bringing on a 6sense…