Retargeting Ads - website visitors timeframe
Bradley Ross
Posts: 6 ✭✭✭
What would you recommend we set this timeframe as for a retargeting campaign? Is there a default that is usually recommended? Should we keep it on the longer end so that we are targeting more people or shorter to only reach the most recently engaged? We are targeting a segment with 566 accounts, for context.
Tagged:
0
Comments
-
Hi @Bradley Ross, 30 days is a good range to make sure your accounts are active and still interested. There are exceptions, such as if you were targeting lost opps and wanted to get those accounts back on site, but those are rare.
0
Categories
- All Categories
- 20 Maturity Model
- 5 Groundwork Use Case Playbooks
- 7 Transform Use Case Playbooks
- 6 Maximize Use Case Playbooks
- 1 Roadmap
- 1 Crossword
- 734 All Discussions
- 55 Product Updates
- 61 6th Street
- 12 Welcome
- 4 Administrator Certification
- 3 Sales Certification
- 10 Advertising Certification
- 10 Demand Gen Plays
- 21 Reporting HQ
- Business Value Assessment (BVA)
- 38 AI Email
- 3 What is CE
- 8 Getting Started with CE
- 16 Thriving with CE
- 6 Conversation Starters
- 203 Job Board
- 34 General
- 11 Partner Place
- 200 Research Road
- Compensation Calculator
- 79 Sales
- 14 Pipeline Generation Tuesdays
- 20 BDR Block
- 11 SKO Supplies
- 7 Advice
- 2 Assets
- 20 Verticals
- 10 Manufacturing, Logistics & Supply Chain
- 8 Financial Services
- search-results
- 291 Events
- 12 6sense Quarterly Product Update (Recordings)
- 26 Customer Story Hour (Recordings)