Metric Monday: What Percentage of Annual Revenue Do B2B Teams Allocate for Marketing?

saraboostani
saraboostani Posts: 395 6senser
edited April 2024 in Research Road

In our B2B Buyer Identification Benchmark, we explored how organizations budget for marketing. Across our sample of marketers from a wide array of industries, company sizes and funding sources, marketers reported that their organizations budgeted 13.4% of their companies’ annual revenues for marketing. All industries surveyed reported statistically equivalent values, with Tech & Software being the exception at just 11.0% of revenue.

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The report has more insights into marketing budgets, including an interactive table where you can apply filters to view the average marketing budget by go-to-market strategy, buyer segment, type of company funding (private, public, etc.) and more!

@Kerry

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