Wednesday Wisdom:NEW Report Release from Our Buyer Experience Research-Unpacking Buying Cycle Length

saraboostani
saraboostani Posts: 395 6senser
in Research Road

It's a very happy Wednesday Wisdom because 6sense Research just released a new report informed from our Buyer Experience research!

In this report, we focus on all things related to buying cycle length. The saying "Time is money" holds its weight - longer buying cycles directly postpone revenue realization for provider organizations. Additionally, extended cycles carry an increased risk of termination without a purchase. So, how can we better understand what drives them to be longer or shorter? We did the research for you 🙂

Our new report, Why Some Buying Journeys Are Longer Than Others, dives into the key drivers of buying cycle length, identifying what causes them to be longer or shorter than the average B2B buying cycle of 11 months. We explore how actions like adding or removing a vendor from a buyer's shortlist contribute to the addition or subtraction of days/months in a buying cycle. Yes, you read that right - we literally tell you the number of days it adds or subtracts. And, much more! This report is packed with 🔥 intel and we had a lot of fun researching and writing about it. Get your eyes on the copy by clicking the link below!

https://6sense.com/blog/the-longer-and-shorter-of-it-why-some-buying-journeys-are-longer-than-others/

@Kerry

Tagged:

Comments

  • Kerry
    Kerry Posts: 188 6senser

    We live for that moment of seeing something for the first time, and there's a bunch of that in here. We get into the nitty-gritty - direct causes, indirect causes. And, there are clear take-aways for revenue teams to help their buyers tighten up those cycles. Hope you find it as fascinating as we did doing the research!

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    Really helpful info especially for organizations that segment based on verticals/industry!

Upcoming Events

  • BREAKTHROUGH 2026: The Agentic GTM Conference

    Breakthrough 2026 is three days built to help you win in the agentic GTM era, featuring real research, hands-on skill-building, and a certification to prove you can apply it, alongside the ideas, inspiration, and connections you'll carry with you long after the sessions end.

  • Special Edition RevLabs Live: Agentic GTM That Makes Sense

    About the Event Go-to-market is changing quickly, and 6sense continues to innovate to help you win in this agentic era. In this special edition of RevLabs Live, Kelly Hopping, Chief Marketing Officer, and Kimberly Bloomston, Chief Product & Technology Officer, will share the context behind 6sense’s next chapter and preview…

  • 2026 B2B Buyer Experience Report: The Secret Life of B2B Buyers

    Tune in for an exclusive webinar where 6sense’s Head of Research & Thought Leadership, Kerry Cunningham, and Sara Boostani, Sr. Marketing Research Analyst, draw on insights from the 2026 B2B Buyer Experience Report. They will share what more than 4,600 recent B2B buyers told us about why journeys stall, and what gets them…

Categories