6sense Webinar Recording: What Happens in the Dark: How B2B Buyers Buy - Before They Talk to Sales

Scott0Connell513
Scott0Connell513 Posts: 3 6senser
edited January 2024 in All Discussions

6sense paired up with Pavilion to host an exclusive webinar on Wednesday, January 17th. Kerry Cunningham, 6sense’s Head of Research and Thought Leadership, presented “What Happens in the Dark: How B2B Buyers Buy — Before They Talk to Sales.”  You can watch the recording here.

Watching this webinar will:

  • Help you identify when and how decisions are actually being made by buying teams, and what you need to do to come out on top
  • Let you know if pounding the phones and emails after MQLs really works
  • Reveal surprising findings about why buying journeys are so long

Join Kerry as he unveils new details about when decisions are made, what you must do
to outcompete your rivals, and why status quo tactics aren’t up to the task.

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