🎥 Using the Right Segments to Fuel Your ABM Program (Latane's Listening Tour)
Latane
Posts: 10 
Hey RevCity!! I'm on a Listening Tour with @Saima - we're visiting 30 customers in 30 days - and we've been hearing some common themes along the way. I thought I'd record a few videos for you all to address these topics!
Back to Basics! People often ask me how I define Account-Based Marketing. Here's my reply: ABM is about having the entire company focused on the most winnable accounts and contacts.
If you focus your efforts on the Ideal Customer Profile segment and your Go-To-Market segments, you are on the right track! And you can do some cool reporting -- join me here for 3 minutes to get the scoop:
Other topics for you in this series:
- Recommendations for Marketing Ops Talent
- Getting Sales to Adopt 6sense
- You Need a Plan for 6QA Follow Up
- Tee Up Contacts for In-Market Accounts
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