Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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6Sense Pipeline Analytics in Salesforce
Long time fan, first time poster. We've heard a lot about the need for more Salesforce-based 6Sense reporting so we went ahead and built out a robust series of Dashboards and analytics connecting Salesforce Opportunities to 6S Temperature, Buying Stage, and In-Market Account & Contact Orchestrations. End result is insight…
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6 Steps to build your Predictive Model
If it's the first time you've heard about me or predictive models, risking ~650€ were already worth it. Let me tell you the tale of a simple RevOps champ with a simple desire, to find a better way to make pipe predictions. The Quest for the Perfect Prediction At the begining of Q2 I had a mission - prove that it was…
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Segment Sales Engagement Activity
How do you track and measure sales engagement activity in your segment reporting? We're looking to reduce waste in our system, and today, we're currently tracking 6QAs engaged with sales on a monthly basis. Basically, given the accounts that 6QA'd in the given month, what % were engaged with by sales? We're tracking up…
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Basic Segment Behavioral Analytics Question...
I have a basic question that no doubt I should know the answer to! In segment analytics, specifically behavioral analytics, there's an activity called "6sense Media Campaigns" — is this specific to only 6sense advertising, or does it also include other types of advertising run through 6sense, such as LinkedIn or Meta…
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By Popular Demand: Our SFDC Pipeline Dashboard Details 🎉
Hi All! I recently hosted a 6th Street Live session about all things related to reporting and analytics. We spoke about the importance of a single source of truth for top line Marketing performance metrics across the Revenue team, and ensuring the metrics are provided quickly (real-time if possible) and in-context to a…