Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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ABX Partnership Support in EMEA
Hello everyone, we are Gilroy, a Tier One 6sense Partner in EMEA, and we're thrilled to join this vibrant community of innovators. As a premier Account-Based Everything (ABX) agency, we specialise in crafting integrated B2B marketing campaigns that not only enhance deal velocity but also amplify our client’s growth across…
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Art of B2B: How to talk to Sales about the Model report
In this other article, I explain why you should share the Model report with your sales team every single month. Here, I'll let a 12-minute video suggest what you should say to Sales when introducing the model and the Model report to them for the first time.
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Art of B2B: Back to Basics: Creating your ICP segment
Arguably the most basic of the basic, this 13-minute video will show you how to create your ICP segment, while hopefully making you think about factors outside of 6sense that might help you refine it a little more.
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Art of B2B: Back to Basics: Creating an Air Cover Segment
As a Marketer, you upheld your part of the bargain, moving an account through the buying stages, and Sales opened an opportunity -- isn't that enough? Can't you rest now? Maybe. But if you want to run campaigns to provide your sellers with air cover, you'll need a Segment to do that, and this 5-minute video shows you how…
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Art of B2B: Back to Basics: Creating an In-Market ICP Segment
In this 11-minute video, we take you through the simple creation of one of your most important segments: the in-market ICP. As stated upfront in the video, this video does assume you own Predictive; if you don't, we'll cover some creative ways to approximate your "IICP" (in-market ICP). The actual creation of the segment…