Art of B2B: Back to Basics: Creating an Air Cover Segment
Ami Arad
Posts: 86 
As a Marketer, you upheld your part of the bargain, moving an account through the buying stages, and Sales opened an opportunity -- isn't that enough? Can't you rest now? Maybe. But if you want to run campaigns to provide your sellers with air cover, you'll need a Segment to do that, and this 5-minute video shows you how easy it is to create one.
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