Art of B2B: Back to Basics: Creating an In-Market ICP Segment

Ami Arad

In this 11-minute video, we take you through the simple creation of one of your most important segments: the in-market ICP. As stated upfront in the video, this video does assume you own Predictive; if you don't, we'll cover some creative ways to approximate your "IICP" (in-market ICP). The actual creation of the segment takes less than a minute, but then I spend some time on some of the Segment Analytics you'll want to really dig into after the segment is created to understand the profile of in-market accounts, as well as their behaviors.

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