🎥 Operationalizing Your Account-Based Experience [webinar replay]
6sense's SVP of Revenue Analytics, @Saima Rashid shared her thoughts about how to truly operationalize an Account Based Experience (ABX) program in a webinar hosted by Pavilion. IMHO this webinar is GOLD! My favorite line, "Ideas are great, but we will win or lose as companies based on how well we execute."
Here's a handy breakdown of some of the topics Saima covered:
- Defining funnel stages - 7:30
- Dynamic Territories - 21:10
- Processes for BDRs/AEs - 28:00
- Review pipeline as a whole in one unified report - 30:00
- 6sense segment report (enterprise segment example) - 34:00
ADDED: Downloadable PDF of the content
Ideas are Easy, but Execution is Everything: How to Operationalize Your ABM Program
Comments
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Can someone add the link to the webinar mentioned?
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@charlotte.spangler - if you click the image in the post it will automatically start playing the video replay of the webinar. Let us know if that's not working for you!
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@Heather Foeh I meant in the webinar, they discuss a different webinar that they link in the chat. (this was a while ago so I can't remember what it was exactly)
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Ahhh - here you go @charlotte.spangler :
https://6sense.com/resources/webinars/ABX-measurement-for-the-real-world
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Hello! Is this presentation available for download?
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@jessica.bacon@affinity.co - UPDATE This post has been edited to include a downloadable PDF of the slides.
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