🎥 Operationalizing Your Account-Based Experience [webinar replay]

Jessica Young
Jessica Young Posts: 1 6senser
edited January 2024 in All Discussions

6sense's SVP of Revenue Analytics, @Saima Rashid shared her thoughts about how to truly operationalize an Account Based Experience (ABX) program in a webinar hosted by Pavilion. IMHO this webinar is GOLD! My favorite line, "Ideas are great, but we will win or lose as companies based on how well we execute."

Here's a handy breakdown of some of the topics Saima covered:

  • Defining funnel stages - 7:30
  • Dynamic Territories - 21:10
  • Processes for BDRs/AEs - 28:00
  • Review pipeline as a whole in one unified report - 30:00
  • 6sense segment report (enterprise segment example) - 34:00

ADDED: Downloadable PDF of the content

IdeasAreEasy.pdf


https://6senseinc.wistia.com/medias/sieuynkapa

Ideas are Easy, but Execution is Everything: How to Operationalize Your ABM Program

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