FAQ: Retargeting Campaigns

About Visitor Retargeting Campaigns

What are visitor retargeting campaigns? ​

Visitor retargeting campaigns target individual visitors to your site with unique re-engagement campaigns. You can filter by domain or selected webpages and additionally target by selected segment.​

When should I run these campaigns?​

We highly recommend you run visitor retargeting campaigns. They are an ideal way to bring users deeper into the funnel and tend to show at least 2x engagement vs. traditional display ads.​

How should I set these campaigns up?​

You can learn more about setting up visitor retargeting campaigns here:​

• How to Set Up a Visitor Retargeting Campaign​
• FAQ: 6sense Visitor Retargeting

Visitor Retargeting Best Practices

Keep budget expectations low.​

Generally speaking, you won’t be able to spend more than 5-10% of your total budget, max, on visitor retargeting. 

Combat limited reach. ​

To expand reach as much as possible, it’s typically best to target all website visitors (assuming relevance) and to leverage a relatively sizable segment. Include multiple ad formats (med-recs and leaderboards) to qualify for more placements. If possible, avoid layering in additional targeting parameters like persona targeting or dayparting.

Build messaging off the ads that retargeted users have already seen.​

Build off the copy in campaigns that targeted users have already seen. A retargeted audience should have a basic understanding of your product or service, so use these campaigns to further prove your value.

Depending on objective, consider account remarketing instead.​

If you’d rather retarget to accounts (rather than individuals) that have interacted with your pages, add a Website URL filter at the segment level, then target that segment in a general advertising campaign.