Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments

Babis Pavlakis
Babis Pavlakis Posts: 1 ✭
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Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns:

1️⃣ One using a CSV file upload of a 6sense segment
2️⃣ Another using dynamic segments directly synced from 6sense

Surprisingly, the CSV upload campaign is performing significantly better (38 % lower CPC, 79% lower CPM) than the dynamic segment campaign. I’m wondering if there’s a delay, mismatch, or some other factor affecting the dynamic sync performance.

Has anyone else seen similar results? Would love to hear thoughts or potential explanations!

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