Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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How a Seller sets up the Buying Committee with 6sense
This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…
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Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments
Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…
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Doc ads on LinkedIn
Hello, I am using document ads on LinkedIn and have a relatively high number of engagements but no clicks to the landing page. Since it’s a document ad, the engagement likely comes from users clicking through the document on LinkedIn. On 6sense, I can’t see much engagement happening with this campaign. Does the engagement…
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Which LinkedIn advertising feature is right for you? 6sense Segments vs 6sense Campaigns for LI
This week, we expanded our partnership with LinkedIn so now you can build, launch, and manage LinkedIn campaigns directly within the 6sense platform. This makes it easier for you to test and learn how 6sense dynamic segments can optimize your paid social channels. Not currently running LinkedIn advertising or just getting…
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Available | Open to work | Marketing & ABM manager | Sustainability Marketing | Demand gen
Hi RevCity members! Having challenges with Marketing strategy, Sustainability marketing, ABM, Go-To-Market strategy or Demand gen? Contact me. My current assignment will end this month. I will be available for Interim/Freelance work in these categories: Sustainability marketing International marketing management /…