Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
-
Scale ABM Advertising Across Regions Without Rebuilding Audience Segments
Generative AI is everywhere right now. From copilots to autonomous agents, the promise is clear: AI that can analyze more signals, control budgets more precisely, and optimize across far more variables than humans ever could. And over time, that promise seems likely to become reality. But for today’s ABM paid social…
-
LinkedIn campaign targeting in 6sense workflows — one workflow per country?
We have an Audience Workflow set up in 6sense that splits an audience into two campaigns using a trigger/node to determine which campaign each contact enters. The LinkedIn campaigns currently synced to those nodes are set to multi-country targeting. I've since seen that LinkedIn campaigns within 6sense workflows may need…
-
How a Seller sets up the Buying Committee with 6sense
This article presumes you already know the following: Buying Committees are not new; selling enterprise solutions has involved multiple stakeholders for decades. Stories about deals closed based on a personal relationship with the Economic Buyer, dinner, or golf, were exceptions, not the rule. Buying Committees are not…
-
Issue with 6sense Segment Sync for LinkedIn – CSV Upload vs. Dynamic Segments
Has anyone else experienced discrepancies in performance when using 6sense segment sync for LinkedIn ads? I recently ran a test, setting up two campaigns: 1️⃣ One using a CSV file upload of a 6sense segment 2️⃣ Another using dynamic segments directly synced from 6sense Surprisingly, the CSV upload campaign is performing…
-
Doc ads on LinkedIn
Hello, I am using document ads on LinkedIn and have a relatively high number of engagements but no clicks to the landing page. Since it’s a document ad, the engagement likely comes from users clicking through the document on LinkedIn. On 6sense, I can’t see much engagement happening with this campaign. Does the engagement…