Account intent with ad clicks

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Amanda Sebrell
Amanda Sebrell Posts: 2 ✭✭✭
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When you run ads, you can see what accounts are clicking on our ad to go to our website.

I can click on each individual account to see what their intent is, but I have to manually click on each.

Is there a way to group accounts with higher intent in a mass way vs clicking on each individual account?

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  • Kyle Dugan
    Kyle Dugan Posts: 23 6senser

    Hi @Amanda Sebrell. There are a few ways you can group accounts by high intent. Do you have a specific module under account intent that you are wanting to group by?

    Here are some ideas for creating high intent segments, under creating segments by filters.

    1. If you have the 6sense predictive model you can group accounts by buying stage.
    2. If you have the predictive model you can also group accounts by in-market score.
    3. You can group accounts by clicks on ads, under advertising #clicks.
    4. You can also group accounts by page visited/URL. So you could group accounts by what pages they visit and include a higher intent page group.

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