Wednesday Wisdom: APAC Buying Journeys - New Report Release (6sense Research & Green Hat)

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saraboostani
saraboostani Posts: 319 6senser
in Research Road

Hi all,

6sense Research had the pleasure of working with Green Hat on a study of the B2B buying process in APAC. Their report is now available, and it’s a must-read! Here are some highlights from what 700+ B2B buyers in APAC had to say:

  • Buyers in APAC work in teams of 12 to 13 internal stakeholders.
  • The average buying cycle lasts 13 months from the start of research to the final purchase.
  • 73% of the buying journey is complete by the time buyers engage with vendors.
  • 82% of buyers have mostly or completely set their purchase requirements before talking to vendors.
  • 82% of buyers reach out to their preferred vendor first.

Read about the implications of these findings in the report along with so many more insights! Get to the report by following the link below!

https://green-hat.com.au/b2b-report

@Kerry

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Comments

  • Kerry
    Kerry Posts: 135 6senser

    It was a lot of fun working with the Green Hat team and the research is better for their input. And the report itself looks great. Things are a bit different for APAC buyers (but the big story is the same). Check out the report for the details.

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