Personalizing Your Website for Meeting-Goers

Grace Kleaveland Kupczak
Grace Kleaveland Kupczak Posts: 9 6senser
in All Discussions

I wanted to share a project that many RevCity citizens have directly engaged with…personalizing your Zoom redirect page for various 6sense segments, driving engagement post-meeting.

Here's the experiences I have running inside of Mutiny:

Screenshot 2024-04-23 at 11.18.53 AM.png

These experiences are called "redirect experiences," which push specific visitors to designated pages, based on a variety of filtering logic. In this case, we are solely using 6sense segments to route.

Here's an example…our page for 6QAs, those who have hit Decision or Purchase in-market stage, has BOFU-focused content + demo CTA. For customers and open opps, there is no demo CTA, as they are already in an opportunity with our team.

Curious how to setup a Zoom redirect page? Follow these instructions. This is managed by our IT team, and from there, all the magic happens with 6sense segments + Mutiny's personalization.

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