Advertising: Distribution by job title, how can I see other job titles?

joycekremer
joycekremer Posts: 11 ✭✭✭✭
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Hi everyone!

We're currently running a 1:1 campaign, including advertising. When checking at the account performance we see distribution by job level and function. I'm wondering if and how I could see other job titles that are engaging? For instance I would also be interested in other CXOs reached/engaged

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  • Tristan B
    Tristan B Posts: 6 6senser

    Hi Joyce, thanks for the question! Our persona de-anonymization is dependent upon target selection. In other words, we can only report on personas that were initially targeted as part of the campaign. This happens because when you select personas to target, we're adding additional targeting parameters to the line item that is bidding. We can then see if those additional parameters were present in the impression logs to attribute to the correct persona. Hope this helps!

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