Wednesday Wisdom: New Report Release in B2B Marketer Compensation Series

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saraboostani
saraboostani Posts: 318 6senser
in Research Road

A few weeks back, we published our Compensation Report for B2B Marketers with salary insights based on the pay of over 650 B2B marketers. Among our findings were observations on gender pay equality, the impact of the tech industry on remote workers' pay, and how factors such as education, tenure, marketing discipline, and more influence pay scales.

This week, we're excited to introduce the latest addition to our Compensation Series: Name Your (Defection) Price. This report is all about the percentage increase in salary that would entice marketers to switch companies for a similar role. On average, respondents indicated a substantial 43.2% pay increase would tempt them away from their current roles, signaling a generally satisfied workforce. However, this figure varies based on factors such as organizational hierarchy, remote work status, employment in public companies, and more.

It's a super interesting read and its now available! Get your eyes on the copy by following the link below🤗

https://6sense.com/research/name-your-defection-price-what-does-it-take-to-lure-a-marketer-to-a-new-company/

@Kerry

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  • Kerry
    Kerry Posts: 133 6senser

    I was very interested in this one. At the time we collected, we were clearly past the 'great resignation.' It was really interesting to see how Tech & Software marketers differ from everyone else. Check it out!

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