Wednesday Wisdom: What Dogs Can Teach Us About Buying Group Data (An Article)

saraboostani
saraboostani Posts: 395 6senser
edited January 2024 in Research Road

Happy Wednesday (Wisdom 😉)!

Today we are highlighting a blog written by 6sense Research's very own @Kerry. What Dogs Can Teach Us About Buying Group Data provides an excellent analogy and explanation of the limitations that result when we rely on form-fill leads. Just as dogs might sense things we as humans cannot, modern B2B sensory systems (such as the 6sense platform) can detect buying groups like form-fills never will. It's a quick, 5-minute read that vividly illustrates the rationale for moving beyond the constraints of form-fills and embracing the powerful tools available to detect buying groups today. If you've read this blog before or get the opportunity to read it now, let us know what you think in the comments!

https://6sense.com/blog/what-dogs-can-teach-us-about-b2b-buying-group-data-and-why-marketing-automation-is-wrong-for-b2b/
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Comments

  • Kerry
    Kerry Posts: 188 6senser

    We're working on this year's data about form-fills. With all we know, this story is more important now than ever. Also, dogs!

  • Brandon McBride
    Brandon McBride Posts: 311 ✭✭✭✭✭✭

    Always love a good analogy.

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