Wednesday Wisdom: The Power Of Intrinsic Motivation on BDR Success (An Article)

I learned a lot about intrinsic motivation during my graduate studies, so it was fascinating to see its impact in our own research. 

Intrinsic motivation, or our internal drive that comes from our personal interests and values, rather than external reward, is a powerful thing. When we find this in our work, there are many benefits. We’re typically more engaged, focused, and our performance improves.

In a survey earlier this year, we asked BDRs how supported they felt in their roles. By far, the most significant impact on quota attainment was BDRs’ feelings of intrinsic motivation or lack thereof. Read our 5-minute blog to learn more about the importance of finding BDRs who are personally motivated for the role.