Question...How Many RevHeads enrich directly to MAP vs through CRM
Asking out of sheer curiosity…and bonus points if you let me know a quick reason why you do it one way vs the other :)
Comments
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Curious to see what everyone has to say👀
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Both (direct to CRM and direct to MAP). And because that's what Ops wanted.
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@Brandon McBride Do you have separate teams that manage both, is that the reason?
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I wish! I can't say why for sure, unfortunately.
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Thanks for responding, it's helpful either way @Brandon McBride :)
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We are doing some orchestrations to create lists in our MAP (Hubspot), otherwise everything goes through CRM first .
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Thanks for sharing @charlotte.spangler!
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Wondering the same thing!
Right now we plan to enrich directly to CRM. However, I feel like our MAP has some stronger native duplicate matching rules…We've only been live with 6sense for a few months so somewhat new to the game
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Thanks for sharing @CarlyShideler! What are you currently using for CRM and MAP?
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