Question...How Many RevHeads enrich directly to MAP vs through CRM

Rachel Zerilla

Asking out of sheer curiosity…and bonus points if you let me know a quick reason why you do it one way vs the other :)

saraboostani

Curious to see what everyone has to say👀

Brandon McBride

Both (direct to CRM and direct to MAP). And because that's what Ops wanted.

Rachel Zerilla

@Brandon McBride Do you have separate teams that manage both, is that the reason?

Brandon McBride

I wish! I can't say why for sure, unfortunately.

Rachel Zerilla

Thanks for responding, it's helpful either way @Brandon McBride :)

charlotte.spangler

We are doing some orchestrations to create lists in our MAP (Hubspot), otherwise everything goes through CRM first .

Rachel Zerilla

Thanks for sharing @charlotte.spangler!

CarlyShideler

Wondering the same thing!

Right now we plan to enrich directly to CRM. However, I feel like our MAP has some stronger native duplicate matching rules…We've only been live with 6sense for a few months so somewhat new to the game

Rachel Zerilla

Thanks for sharing @CarlyShideler! What are you currently using for CRM and MAP?