Web personalization for Conversational Email

Kimberly Conklin
Kimberly Conklin Posts: 481 6senser
edited May 2023 in 6th Street

Q: Did you overlay web personalization parallel with/as a response from activities on Conversational Email? What are your thoughts there?


A: This is definitely possible and a creative approach. At 6sense, we use MutinyHQ for personalization. For any Conversational Email campaign, you could create a unique UTM for any pages linked from the email. That UTM can then be used as a trigger for a personalized experience in Mutiny or any other tool that supports UTMs. The sky is the limit, as you will know the visitor is from a CE campaign, and you can personalize the web experience in any appropriate way.

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Comments

  • Rachel Zerilla
    Rachel Zerilla Posts: 218 6senser

    Even though this is an older post, we're getting LOTS of personalization questions lately, so commenting to surface this again :)

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