Countdown to the 2025 State of the BDR Report: How Many BDRs Multi-Thread?

saraboostani

Hi everyone,

We're counting down to the release of our 2025 State of the BDR Report this Friday! Waiting isn't easy, and we're excited—so we're sharing a stat each day leading up to the launch.

Today's topic: Multi-threading

In B2B, the best practice for identifying sales-ready buying processes is to attempt to contact multiple individuals inside a prospect account before concluding that there is no opportunity present. This practice is commonly called multi-threading.

But just how effective is multi-threading? How many BDRs multi-threaded last year? Do they make more, the same, or fewer attempts to engage with multi-threaded contacts? How many personas do they reach? Are outbound and inbound BDRs multi-threading at the same rate? And how can BDRs refine their multi-threading strategies?

We answer all these questions in the report! But first, let’s start with this, How many BDRs say they multi-thread?

90% of the BDRs we surveyed reported that they do.