The most recent content from our members.
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
This month, we took a step back from product features and tactical how-tos to focus on a bigger question: How do you get more value from 6sense over time? Joined by 6sense's @Rauli Garcia and @Debbie Bender, we walked through basics of the 6sense Maturity Model—a blueprint designed to help you understand where you are…
This is a Data/Ops/IT use case in the Groundwork pillar. Use this playbook to ensure proper alignment between 6sense accounts and CRM accounts by validating data sync, filling gaps, and maintaining accurate account mapping for complete coverage and tracking.
This is a data/ops/IT use case in the groundwork pillar. Use this playbook to implement foundational integrations and data connections across CRM, MAP, and SEP systems, and apply the 6sense web tag. This creates the technical groundwork for a scalable ABM strategy powered by accurate and timely data. Additional tools and…
This is a Marketing use case in the Groundwork pillar. Use this playbook to define and operationalize your ideal customer profile (ICP) in 6sense, including buying-stage segmentation and sub-segments aligning to your GTM team structure.
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Most revenue teams have data. Fewer have a foundation that makes that data usable. Qlik built one. By connecting Marketo, Salesloft, Ada Chatbot, and 6sense into a unified revenue motion, they drove a 51% increase in meetings booked, an 18% improvement in lead-to-account matching, and 20% higher engagement from ideal…