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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
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RevLabs Live is our new monthly, hands‑on webinar series designed to help you get more out of 6sense. Each session blends a quick, practical walkthrough with open Q&A so you can ask anything and get real‑time guidance. Our first session, Audience Workflows: Your FAQ, Answered, is happening on February 19 and will tackle…
Siloed teams sink campaigns. When marketing and sales run uncoordinated plays, you get chaos, missed signals, and mediocre results. This session breaks down the 6sense playbook for integrated campaigns that actually deliver. Learn how to align teams from day one, pick channels based on data, orchestrate everything through…