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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
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Introducing the second edition of the new BLUEPRINT webinar series: Beat the Competition: Build Takeout Campaigns That Convert! BLUEPRINT is a multi-webinar experience where your expert peers deliver an actionable blueprint for success on a crucial topic in every session. In session two on July 23 at 9 am PDT / 12 pm EDT /…