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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
Hey All! Will Lyon from 6sense here. I oversee our Vertical and Segment Marketing function and I am excited to show you the 5 step process we took to launch a vertical specific 1:1 campaign across 18 accounts! Here is a deck to take you through how we thought through the strategy, executed and measured success.…
Hi friends! I'm looking for tips on how to drive engagement with a vertical ABM play! We recently launched our first vertical ABM play, which consists of: Vertical landing page w/ case studies & quotes specific to that vertical Vertical eBook Multi-channel promotion via 6sense display, LinkedIn, Google Marketing email to…
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Most revenue teams have data. Fewer have a foundation that makes that data usable. Qlik built one. By connecting Marketo, Salesloft, Ada Chatbot, and 6sense into a unified revenue motion, they drove a 51% increase in meetings booked, an 18% improvement in lead-to-account matching, and 20% higher engagement from ideal…