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RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.

ABM Technical Specialist- Vonage - Mexico - Remote
We're hiring an ABM Technical Specialist for our Marketing Ops team based in Mexico. If you get excited about building and optimizing ABM infrastructure, this is for you. 👇 The Work: -You'll build routing logic in Salesforce, troubleshoot 6sense integrations, configure ABM segments, and document processes so the team can…
What Marketing Ops Really Does (and Why It’s Underrated)
If you’ve ever wondered what Marketing Operations actually does—you’re not alone. We’re the team behind the curtain, making sure campaigns launch on time, leads flow smoothly, data tells the right story, and tech stacks don’t turn into tech wrecks. But MOps is more than just process and platforms. It’s about: 🎯 Driving…
Making the move from MQLs to MQA's? We've got the toolkit to help make it happen!
The Revenue Blindspot: 81% of B2B buying committees select vendors while your teams are still debating what counts as a "qualified lead", or in other words, before they’ve ever talked to anyone in sales! 🤦‍♀️ This isn't just a measurement problem. It's an organizational disconnect costing you pipeline and revenue. We've…
The MQL has lost its meaning. So what's next?
As 6sense's own Kerry Cunningham has been talking about for well over 12 months at this point, the MQL is no longer the northstar for marketing teams (or if it still is, it shouldn't be!). Yes, your systems are still set up to pass MQLs over to your Sales teams, but I'm guessing you've heard from them "these MQLs just…
Looking for a marketing planning process that actually works? Read on...
A great read for all marketers trying to figure out how to "plan" when: 1️⃣ the buyers journey seems to be in constant flux 2️⃣ you're unclear of the impact of AI on your ability to reach your buyers 3️⃣ your company changes course at least twice a year 4️⃣ and your budget fluctuates with your company's ability to hit…

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Meet Us at Adobe Summit… Then Cruise the Canals
Rev up your Adobe Summit experience with 6sense, April 20–22 in Las Vegas. From high-impact meetings to exclusive experiences, Club6 is your Havana-inspired hub for connection, conversation, and elevated hospitality throughout the week. There’s an opportunity for valuable rigor amid the relaxation: Use our GTM Maturity…
Join us at Forrester B2B Summit!
6sense is sponsoring Forrester B2B Summit in Phoenix April 26-29. And you guessed it, we're bring Club6 to the Arrogant Butcher on April 27th & 28th, just steps from the convention center! Club6 is your oasis away from the conference chaos. From high-impact meetings with 6sense SMEs to elevated hospitality, you'll enjoy an…
BLUEPRINT SERIES Session 10 | How OpenText Turned GTM Complexity into a Blueprint That Multiplies Revenue
Most GTM problems aren’t strategy problems. They’re execution problems. When business units operate in silos, the symptoms show up fast: overlapping campaigns, missed buyer signals, and a pipeline that consistently underperforms. Sound familiar? In this session, we’re pulling back the curtain on how OpenText built a GTM…
RevLabs Live - Smarter Selling with the 6sense Chrome Extension
The 6sense Chrome Extension is one of the fastest ways for sellers to access richer account insights right where they work — on LinkedIn, company websites, their CRM, and their SEP. In this session, our team will walk you through the key insights available in the extension, show you exactly how sellers bring it into their…

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