Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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How are you using 6Sense scores to determine MQAs? Any others seeing inflated MQAs?
New to 6Sense and inherited it at my new company. I’m looking to understand how others use 6Sense’s scoring model (Awareness, Consideration, Decision, etc.). Are you passing 6Sense scores directly into SFDC to mark an account as MQA, or using them as one datapoint in a broader scoring model with additional criteria? We’re…
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Help with segment building for a business new to ABM! Also - hand built 6QAs
I work for a SaaS business who has never really had a great marketing team. We are all new and becoming very well versed in 6sense, but still fundamentally trying to figure out what we should do first. I like the idea of "always on" journey based campaigns - but what's the best way to set up segments and ads? I'm only one…
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Mapping Marketing Activities and Content to Buying Stages
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
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Morningstar & Nasdaq on Ad Targeting with ABM – webinar recap blog!
We’ve got a fresh blog for our financial services users! Learn from customers, Sophia Sellars, Senior Growth Marketing Manager at Nasdaq, and Uran Kabashi, Director of Demand Gen & ABM at Morningstar, in this blog recap of a recent webinar they partnered with 6sense on: “Smarter Ad Targeting with ABM in Financial…
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Multiple Predictive Models - When, Why and How?
At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…