The most recent content from our members.
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
New to 6Sense and inherited it at my new company. I’m looking to understand how others use 6Sense’s scoring model (Awareness, Consideration, Decision, etc.). Are you passing 6Sense scores directly into SFDC to mark an account as MQA, or using them as one datapoint in a broader scoring model with additional criteria? We’re…
I work for a SaaS business who has never really had a great marketing team. We are all new and becoming very well versed in 6sense, but still fundamentally trying to figure out what we should do first. I like the idea of "always on" journey based campaigns - but what's the best way to set up segments and ads? I'm only one…
Hello! I am working on a coordinated plan that outlines the buying stages and how we treat them differently. This is to be a shared document with Sales and Marketing so we are clear on who is responsible for each part of the buyer's journey. I'd love any input you have or suggestions for the bottom three sections - what…
At 6sense, we have customers that rely on a single Predictive Model to support their Go-To-Market strategy and others who prefer multiple Predictive Models due to the makeup of their organization. This is generally established at the beginning of the relationship when Sales and our Solutions Consultants are scoping the…
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Rev up your INBOUND experience by joining 6sense Sept. 3-5 at the Moscone Convention & Exhibition Center in San Francisco. Discover what’s new with B2B revenue generation, including ways to use AI Agents to expand your pipeline, boost ROI, and reduce burnout. Here’s how you can connect with us at INBOUND 2025: Book a…
Sip, Snack, and Learn: A Fireside Chat on Seamless Software Rollouts Rolling out new software across go-to-market teams? Join us Wednesday, September 17th at 9 am PT / 12 pm ET for a virtual fireside chat where we get real about what it takes to drive adoption without disrupting your day-to-day. We’re bringing on a 6sense…