Recent Discussions
RevCity is the home for B2B marketing, operations and sales professionals to share best practices and ask questions about revenue AI, ABM and revtech.
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Marketing is evolving. Is your team's playbook?
The old marketing playbook is dead—or so everyone is saying. Marketers love to declare things dead (ourselves included). But in this case, the old marketing playbook isn’t really dead, but outdated. The way buyers buy has evolved and our marketing strategy has not kept pace. And it’s only going to continue to change in the…
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How We’re Betting on AI (And Why You Should Pay Attention)
So I am fresh off B2BMX this week...and what a ride! There were a number of themes that kept coming up , but as you would expect, one that was extremely top of my was AI. The conversation wasn't "What is AI and why do I care" (pretty sure we're all past that at this point), but rather "How do I leverage it within my work…
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What's In vs. What's Out in B2B Marketing for 2025: The Hard Truth
2025 is coming in hot, and let's be honest – some of your current marketing strategies are about to age like milk in the sun. Buyers are buying differently, and your strategies, waterfalls and playbooks from 2022 aren’t going to cut it anymore. We've just published our no-holds-barred guide to what's actually working in…
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New year, new podcast to put in your rotation!
Most B2B marketing podcasts are notoriously thought leadership-y…people talking strategy, with big ideas, but lacking the substance on how to achieve the vision. It's great for inspiration, but lacking the "how to's". That's why we've created a different kind of podcast, The RevRoom, one with real marketers in the day to…
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Hi! We're Heinz Marketing- full-funnel B2B experts. It's good to meet you!
If you're checking out Partner Place, you're likely looking for someone to help you optimize your demand engine. You've come to the right spot! We are a small but mighty team of B2B strategists, planners and implementers. We focus on the full funnel approach to help B2B companies sell stuff -- we do that by generating and…